My Work /
Offbeat
Festival identity
Concept project
Offbeat
An expressive visual identity for an independent music and arts festival, shaped by bold type, repetition and unexpected colour.
Client
Offbeat Festival
Year
2026
Role
Brand & graphic designer
The brief
Develop a festival identity that captures the energy of live music and visual arts while staying legible across different formats. The concept needed to work equally well on a street poster, an admission ticket and a large venue banner.
The approach
I built the identity around a heavy lowercase wordmark, cropped letterforms and concentric oval graphics. Acid yellow and lavender create contrast against black, while recurring type treatments link the posters, tickets, wristbands and environmental banner.
The outcome
The resulting concept carries a consistent festival voice from printed promotion to physical event materials. Changes in scale and composition keep each application distinct while preserving the same typographic and graphic foundation.
Project scope
One rhythm, across every festival touchpoint.
offbeat
.report
Industry
Music & culture
Type
Concept project
Year
2026
Deliverables
3
Palette
01
Campaign
A coordinated typographic poster series.
02
Access
Ticket and wristband design concepts.
03
Environment
A large-format venue banner application.
Generated from the case study
Festival identity
My Work /
Offbeat
Festival identity
Concept project
Offbeat
An expressive visual identity for an independent music and arts festival, shaped by bold type, repetition and unexpected colour.
Client
Offbeat Festival
Year
2026
Role
Brand & graphic designer
The brief
Develop a festival identity that captures the energy of live music and visual arts while staying legible across different formats. The concept needed to work equally well on a street poster, an admission ticket and a large venue banner.
The approach
I built the identity around a heavy lowercase wordmark, cropped letterforms and concentric oval graphics. Acid yellow and lavender create contrast against black, while recurring type treatments link the posters, tickets, wristbands and environmental banner.
The outcome
The resulting concept carries a consistent festival voice from printed promotion to physical event materials. Changes in scale and composition keep each application distinct while preserving the same typographic and graphic foundation.
Project scope
One rhythm, across every festival touchpoint.
offbeat
.report
Industry
Music & culture
Type
Concept project
Year
2026
Deliverables
3
Palette
01
Campaign
A coordinated typographic poster series.
02
Access
Ticket and wristband design concepts.
03
Environment
A large-format venue banner application.
Generated from the case study
Festival identity
