My Work /
Palo
Branding & signage
Concept project
Palo
A warm, confident identity for a neighbourhood pasta bar, bringing expressive typography to the storefront, menu and takeaway packaging.
Client
Palo Pasta Bar
Year
2026
Role
Brand & graphic designer
The brief
Create a welcoming identity for a casual pasta and aperitivo bar. The concept needed enough character to stand out on the street and enough flexibility to feel natural on a menu, a small printed card or a takeaway bag.
The approach
I combined a distinctive lowercase wordmark with tomato red, warm cream and black. Editorial typography brings personality to the menus, while a simple looping graphic and striped accents connect the printed materials with the physical storefront.
The outcome
The concept extends across signage, menu stationery and takeaway packaging. Each application uses the same core elements in different proportions, creating a recognisable identity with a relaxed neighbourhood character.
Project scope
Good pasta. A place to stay a little longer.
palo
.report
Industry
Food & hospitality
Type
Concept project
Year
2026
Deliverables
3
Palette
01
Street presence
Projecting sign and storefront menu display.
02
At the table
Menu, printed card and coaster concepts.
03
Takeaway
Branded bag, carton and wrapping paper.
Generated from the case study
Branding & signage
My Work /
Palo
Branding & signage
Concept project
Palo
A warm, confident identity for a neighbourhood pasta bar, bringing expressive typography to the storefront, menu and takeaway packaging.
Client
Palo Pasta Bar
Year
2026
Role
Brand & graphic designer
The brief
Create a welcoming identity for a casual pasta and aperitivo bar. The concept needed enough character to stand out on the street and enough flexibility to feel natural on a menu, a small printed card or a takeaway bag.
The approach
I combined a distinctive lowercase wordmark with tomato red, warm cream and black. Editorial typography brings personality to the menus, while a simple looping graphic and striped accents connect the printed materials with the physical storefront.
The outcome
The concept extends across signage, menu stationery and takeaway packaging. Each application uses the same core elements in different proportions, creating a recognisable identity with a relaxed neighbourhood character.
Project scope
Good pasta. A place to stay a little longer.
palo
.report
Industry
Food & hospitality
Type
Concept project
Year
2026
Deliverables
3
Palette
01
Street presence
Projecting sign and storefront menu display.
02
At the table
Menu, printed card and coaster concepts.
03
Takeaway
Branded bag, carton and wrapping paper.
Generated from the case study
Branding & signage
