My Work /
Serein
Brand identity
Concept project
Serein
A quiet skincare identity shaped by soft sage tones, tactile packaging and a refined typographic voice.
Client
Serein
Year
2026
Role
Brand & packaging designer
The brief
Develop a skincare brand concept that feels calm, clear and considered. The visual direction needed to communicate an everyday care ritual through the identity and materials, without relying on decorative botanical imagery.
The approach
I paired an elegant serif wordmark with a restrained palette of sage, ivory and forest green. Frosted glass, textured cartons and subtle embossing provide material contrast, while a consistent label hierarchy gives the packaging a clear structure.
The outcome
The visual concept brings bottles, cartons and printed brand materials together as a cohesive family. The result is a restrained identity whose character comes from typography, proportion and surface detail.
Project scope
A quieter approach to everyday care.
serein
.report
Industry
Beauty & skincare
Type
Concept project
Year
2026
Deliverables
3
Palette
01
Identity
Serif wordmark and a restrained colour system.
02
Packaging
Bottle labels and carton design studies.
03
Materials
Frosted glass, textured paper and embossed details.
Generated from the case study
Brand identity
My Work /
Serein
Brand identity
Concept project
Serein
A quiet skincare identity shaped by soft sage tones, tactile packaging and a refined typographic voice.
Client
Serein
Year
2026
Role
Brand & packaging designer
The brief
Develop a skincare brand concept that feels calm, clear and considered. The visual direction needed to communicate an everyday care ritual through the identity and materials, without relying on decorative botanical imagery.
The approach
I paired an elegant serif wordmark with a restrained palette of sage, ivory and forest green. Frosted glass, textured cartons and subtle embossing provide material contrast, while a consistent label hierarchy gives the packaging a clear structure.
The outcome
The visual concept brings bottles, cartons and printed brand materials together as a cohesive family. The result is a restrained identity whose character comes from typography, proportion and surface detail.
Project scope
A quieter approach to everyday care.
serein
.report
Industry
Beauty & skincare
Type
Concept project
Year
2026
Deliverables
3
Palette
01
Identity
Serif wordmark and a restrained colour system.
02
Packaging
Bottle labels and carton design studies.
03
Materials
Frosted glass, textured paper and embossed details.
Generated from the case study
Brand identity
